Dr. Amir Shojaei
Website, brand identity and content marketing for a specialist dental clinic, presenting restorative and cosmetic treatments with online appointment booking.
Web Design → Branding → Content Marketing
Website, brand identity and content marketing for a specialist dental clinic, presenting restorative and cosmetic treatments with online appointment booking.
What Was Delivered
- 01Web DesignResponsive website design and development
- 02BrandingVisual identity, logo design, and brand guidelines
- 03Content MarketingContent strategy, copywriting, and publishing
A palette with a purpose
Dental clinics usually default to stark white and electric blue. This identity goes the other way: a muted teal and mineral greys borrowed from porcelain and natural enamel, so the brand feels precise, calm and premium rather than clinical.
Primary · 40%
Deep Teal
#326779 · RGB 50, 103, 121
Expertise and quiet confidence; the outline colour of the mark.
Secondary · 30%
Enamel Mist
#A9BAC1 · RGB 169, 186, 193
The soft tone of porcelain, making the clinic feel gentle and approachable.
Support · 20%
Slate
#63747B · RGB 99, 116, 123
A grounding tone for typography and details, serious without being cold.
Space · 10%
Clinical White
#FFFFFF · RGB 255, 255, 255
Hygiene and light, used as space rather than as the whole story.
The mark
Four soft, tooth-like outlines are layered and turned around a single centre. Where they overlap the colour deepens, building one symmetric mark that reads as a tooth, a smile and the precision of restorative work. Take it apart below to see how it is built.
Elaraschool